Branding
One of the main reasons of starting a business is not only to provide value to people in need in a particular niche via your products or services, but also to make profits.
Branding
Domain names are intangible. The fact that it is virtual makes most of the domain name owners fail to claim their rights of ownership especially when dispute happens.
Branding
Domain name is very important for a website. Just like how a company name is important for a company.  
Branding
A domain name is an identification label that defines a realm of administrative autonomy, authority, or control in the Internet, based on the Domain Name System (DNS).