Some of the mistakes that even knowledgeable web designers might make:
Overlooking target audience
Websites are no doubt made in order to reach out to the audience. Though businesses, irrespective of size will always want to reach out to maximum visitors, the key here is to keep the target audience in mind. In order to make a successful site, it is vital to conduct a research on targeted audience. This research can then be used as a foundation to build better website.
Underestimating role of content
No doubt people use internet in order to look for requisite details. If a site can be made that is capable of addressing user needs, it is possible to avail quality traffic to the website. Thus, the web designers make sites that are well integrated with original as well as useful content that is sought by consumers.
Unorganized content layout
Though site content drives people to go through a given website, the way it is structured also has a role to play when it comes to making people stay on it or come back, thereby making the site successful. A common mistake that web designers of the field is that they place blocks of content simply without subheadings, headings, paragraphs or bullets. A properly structured page with the sub headings and heading properly placed tells users that the details they are on the lookout for is available on the page, keeping them stay glued to the site.
There are some web designers who commit the mistake of using too bright backgrounds that masks the text, rendering it unreadable. Readability is quite vital and the interface of websites must be made in a manner so that it grabs the attention of users and they can at the same time, grab the details they need of it. In case going through content of a given website is painful, the site owner can rest well assured of the fact that the visitors will never return to the website again in life.
Complicated registration form
Most sites want to get the registration form filled up by the visitors. But in case the form is complicated and lengthy, it may scare the visitors away. Always remember that they visited the site in order to avail information and not the other way round. Always keep the registration form simple and only ask of them details that are absolutely essential and impossible to do without. Monitoring and tracking traffic is yet another essential in web design.
Ensure that the above discussed errors do not take place on site. In case there is a difficulty in controlling things by self, get in touch with the professional web designers.