The education industry used to be cursed with poor website design and broken links. Now, thanks to the speed of how technology is developing, most schools or universities have no choice but to follow suit or lose out to their competitors. As users today will immediately go online to find out more about you and what you do. Here are 5 website design trends in 2018 and moving into 2019 for education.
1. Customised Experiences
There is a wide range of users of education websites including tutors, students, parents, administrators among others.
Each one of them will use the site for varying purpose which is the reason why your webpage should be personalised to suit a wide range of preferences and needs.
This can be achieved by:
- Extracting data from user profile data to develop personalised web experiences
- Personalising content to satisfy the requirement of a specific group
Web designers will combine personalisation and more straightforward design to ensure that the webpage is not only responsive but also provides the necessary information to the targeted visitor.
2. Infographics and improved use of images colour and typography.
The use of interactive images has become one of the favourite trends since one picture can send more information than words could.
Infographics provide immersive experiences to parents and students and is an incredible way to explain the services offered in the school.
It is essential to attain the high standards of users when it comes to style and aesthetics and websites are looking to achieve this through; featuring high-quality images, hero images, professional photographs, and background videos among other elements.
3. Using an Agile Web Design Approach
Education institutions need to recognise the importance of user experience in today’s world.
Incorporating an agile methodology is essential in helping you put the in-demand programs on display. This will mean that you have to keep track of the trend through analysing data and conversions.
Your website has a high stake in converting visuals into students and donor.
It is, therefore, necessary to keep monitoring it to determine its performance and this will help determine what services or content to optimise.
4. Online Videos
Most E-commerce sites have recorded an increase in conversions through the use of three essential elements; Text headline and description, enticing static image and videos.
Although most education websites are already using the two of the elements, few are using videos.
Thus, use of videos is one of the trends that we should watch out in 2018-2019.
Some of the recommendable videos include:
- The school president introducing himself and giving a short overview of the school.
- Head of departments expounding on their departments.
- Recent alumni testimonial about the school and how it impacted their careers.
- Teachers are explaining how they interact with the students.
- Current students view of the school and their learning.
These videos will help potential students learn more about the school, and the parents will have a better reason for admitting their children in the school.
5. Large Images, Hero Shots, Slideshows, Carousels
A person is more likely to remember a larger image than a small image. This is the reason why most websites use pictures that cover the entire width of the site, and this trend is becoming popular among website developers.
When you set up an educational website design with a photograph of its beautiful campus, it will be more enticing and be inviting rather than if you had stuck it up in a corner.
You can use rotating webpage carousels to create a slideshow of several photos that will give the visitor an overall feeling of the school’s size, diversity, and depth.
Orangesoft specializes in creating websites for educational institutions. Thinking of getting your website up to date with the latest trends? Chat with us today!