Customers going to the dentist have a specific set of needs or wants to be met. Unlike other website themes where audience behaviour is blanketed across industries, dentistry is on it’s own level. So here are the top 3 most important pages to have when having a dentist website.
1. The “About” page
According to Dentistry IQ, the “About” page is the second-most visited page on a dentist’s website. For visitors, choosing a dentist is a very personal, difficult, confusing, and sometimes nerve wracking process.
Which is why it is a top priority when setting up your website. It’s here that prospective patients can make a personal connection with a dentist, learning about his or her education, experience, professional certifications and awards, and even personal background when necessary.
Things to keep in mind
● Feature photos of yourself and your staff.
● Use bullet points to make important information easy to find.
2. Payment Methods
There’s nothing more frustrating for prospective patients than finding a dentist they think they’ll love, calling to make an appointment, and then finding out that he or she doesn’t accept their insurance. By featuring a “Payment Methods” page prominently on your website, you can stop these frustrations before they start. Plus, you’ll minimize the time your front desk staff spends explaining your payment methods and policies to prospective patients.
Things to keep in mind
● Be clear about what methods of payment you accept. Avoid ambiguity. Provide clear information to prospective patients.
● List the types of insurance you accept and those you don’t (if applicable).
● Do you accept credit cards? Which ones? Is there an added fee?
● Do you offer a cash discount? If so, what is it?
● Do you offer payment plans or sliding scale payments for low income patients?
3. Services Pages
Create a page for each major service you offer. Take the time to be specific and informative, so that your potential clients know for sure what you are offering is what they are looking for. These pages can rank well in Google search results and can be used as landing pages for your online marketing and advertising campaigns.
Things to keep in mind
● Don’t put all your services on a single page. By creating pages that are focused on a single service, you’ll be able to go into more detail and better connect with your audience.
● A great page should answer these questions: What’s the service? Who needs it? What unique add-ons and benefits does the practice offer? What’s the next step (call, email, etc.)?
Make the effort to understand your clients worries and pain points, address them through either pages. If you need help with revamping or creating your website, send us a message!