E-commerce, or any other businesses in the Internet is a cut throat business. You'll compete with thousands of direct / indirect competitors, and more and more competitors (websites) are joining the battle every single day. You must arm yourself with adequote knowledge, skills and tools to stand out of the crowd.
SEO is one of the most important factor of a successful website that you'll want to commit yourself into. If you'll like to focus on your core business instead of doing these, hire a professional to help you on this! I'll says that Orangesoft is a good candidate :)
For the past few years, and many upcoming years, search engines like Google, Yahoo! and Bing would be the primary, or most used Internet tool to filter the giant Internet and brings you to the right website with information that you need. However, study shows that most peoples that use search engines sees only the top 30 results returned, or more precisely, the top 10 results (first page) returned.
If your website are not there when people searching for you, your website are considered "hiding" in the giant Internet, which can be result of poor search engine optimization. So, what's search engine optimization?
That's a term widely used for many, or any approaches that tends to increase your website's ranking in search engines for targeted keywords, and hence increased visibilities on the Internet. These includes on-site optimizations like URL formatting, title tags, meta keywords, meta description, coding standards etc, as well as off-site optimizations like directory submission, links building etc.
The better your website's SEO works out, the better ranking you'll get in the search engines (higher positions). More peoples will see, clicks and visit your websites (better traffics), and more businesses you can rake in. So, when should you consider for Search Engine Optimization (SEO) services?
Whenever you think that you need to promote / market your website / business, you should consider to works on your website's SEO. In fact, SEO has many times proven itself as the most cost-effective marketing methods compared to traditional marketing methodologies (printed advertising, tv and radio advertising etc), as well as other Internet Marketing methodologies (Pay per click advertising, banner advertising etc) SEO utilizes varies tools and methods to makes your website ranks good in organic search results.
Getting your website in higher positions, preferable the first page will ensure that your site will generate more public awareness, hence more traffics and leads / potential incomes / businesses. SEO requires a lot of hard work to be fully implemented. There are so many different factors that we need to consider, add / change them in your website, including keyword research, content re-writing, links building, code compliance tuning, indexability checking, sitemap generation, URL's formatting and more.
SEO is one of the most crucial thing you'll want to check out for your website. It plays a very important roles in Internet Marketing. Use it alone wisely, or use it together with other Internet Marketing methodologies such as PPC, Social Media marketing and you shall see a boost in your website's exposure and traffics. However, SEO is not an easy task. It requires professional skills, knowledge, experiences as well as countless hard works.
My suggestion to you? Get a professional to help you on this, e.g. Orangesoft! (Am I promoting our company too hard here? :-)) If you're looking for any assistance on Search Engine Optimization, talk to us. Act now and see the benefits garner with search engine optimization.