Pageless Design (a.k.a One Page Website) is a website design structured to have all the information you need easily available on 1 page.
Pageless Design breaks away from a brand’s conventional purpose of having a website. It allows brands to tell a captivating story, through seamless scrolling. Having all the information unfold effortlessly for audiences to experience.
Pageless design works in having information carefully structured to have a flow. Leading users to ultimately be informed of an important aspect of the brand or to be a paying customer of the brand. It works so well because brands now have a way of introducing a narrative for entertainment purposes and if a user is entertained then they are likely to be sold by whatever idea the brand is pushing.
WHY YOU SHOULD CARE
1. Tell Your Story
In the world of marketing, everyone knows that you don’t sell a consumer the item. You sell them the story and if that story relates to them, you have a customer! The old ways of website design, have always struggled with telling a story seamlessly. With pageless design, brands are now able to tell their story right as the consumer lands on their website. A great example of this is how KitKat told their story of how they designed the future of confectionary.
2. Easy To Digest
Let’s face it, even in 2018 (and possibly the 10 years to come) there will be users who don’t seem to easily understand what they should do on your website or if they even know what you’re trying to tell them. Now pageless design, allows brands to get straight to the point. With all the information laid out on a step by step basis, it’s absolutely user friendly.
3. Yields High Conversion Rates
If pageless design didn’t translate well in conversion rates, then the points made above are automatically invalid. Beauty, design and a good story contributes a whole lot to the brand, but when it comes to websites there’s one metric that matters most: Conversion.
The reason why brands even bother to have a website is to generate new leads, to grow their online community, or to sell more goods and services. Every website has a sales funnel, some do it well and others do it horribly.
Pageless design is absolutely great at having a clear and effective sales funnel. It’s simple, straightforward design combined with a great story and captivates your visitors effortlessly towards that important click.
4. Decrease Bounce Rates
High bounce rates usually happen because visitors don’t understand what they should do or the website is too cluttered and confusing. With pageless design, It’s just the visitor, a good story and what you want them to do. If the site’s story and flow are effective, the bounce rates are going to reflect that.
5. Looks Great On Any Device
Pageless design allows uniformity across platforms where users are already used to scrolling content and navigation that easily makes sense. It’s no secret that the apps on our smartphones and tablets are way way ahead of the current web design standards when it comes to creating captivating experiences.
Because of how familiar the structure of pageless design is to apps, it allows brands to immediately have users relate to their brand through the experience alone.
Brands take note, we are longer building websites, we are telling stories. Users won’t easily know what they want when they land on your homepage, or where to find it. Your website needs to have a knack for guiding audiences to a clear end goal, naturally. If your audience can’t discover this easily and quickly, they will look elsewhere. If you need any help with your website, don’t hesitate to contact us.
Do you have or know anyone who has a website that would definitely benefit from this? Share this article and tell them what you think!