Best Practices in E-Catalog Management




An e-catalog is an online product content management solution with a powerful user interface, which provides efficient navigation, searching and integration capabilities to organize and publish product information, and enable real-time handling of business processes related to buying and selling.

These are the hallmarks of great website design.

An e-catalog is a powerful tool, and it is quite obvious that if one does not have best-in-class e-catalogs, a substantial amount of negotiated savings for an enterprise can be lost to missed opportunities. Here is a list of practices that can help in the management of e-catalogs.


Online Catalog Management Best Practices for Great Website Design

Think Carefully About the Data You Need:

Migrating your product catalog to a new system gives you support for e-commerce. Plan the data you need to support your site and product roadmap to ensure that you don’t need a redesign of your e-catalog in the short term.

Know How Your Customers Like to See Your Products:

Customers who were first introduced to your brand through a print catalog may be apt to go online only to see new products or online specials. Find out what features all your customers need and define your requirements to help them.

Create Learning Path for Both Existing Customers and Online Customers:

Your e-catalog should help offline customers become comfortable finding products and eventually ordering online. However, it should also target and attract online-only customers, as they are a growth opportunity for you.

Consolidate Your Tools:

Separate e-catalogs, print catalogs and online search may or may not be needed. Some tools can satisfy your needs for two out of three of these. You may find that a search tool can support your online catalog needs or vice-versa.

The return on investment from these e-catalog solutions is significant. Companies can expect increased revenue, better customer satisfaction, and shorter sales cycle with such great website design ideas.