SEO is constantly evolving and changing according to user behavior. As search engines continue to grow better with determining what users looking for, content creators need to catch up with trends. Here’s 5 trends in 2018 that you may want to follow:
The change to a mobile-based Google index is almost here, requiring responsive design or better alignment between content on mobile and desktop sites. Google officially announced that page speed is a ranking factor for mobile results, making its AMP technology more appealing. Progressive Web Apps will have greater support on iPhones, impacting mobile design trends.
Social Media Influence
While this may not be news to many, it certainly is to others. Google and other search engines are placing a seemingly ever-increasing priority on content engagement across platforms, making likes, retweets, shares and social clicks more important than ever before. Have a strategy that incorporates social media and keep posting content your audience will engage with.
A study last year predicted that by 2021, video will account for over 82% of all consumer internet traffic. That means in the next few years, video content will surpass other content. On top of that, YouTube is the second largest search engine in the world. The massive opportunity to get your brand in front of your prospects is creating optimized video content.
Google’s focus on matching search results to the unique intent of a searcher’s query will mostly impact our SEO work this year. We now must look beyond keywords and traditional ranking factors to understand the types of content the search engines deem relevant for priority terms.
Voice search will change how we create content. Valuable content will have a more conversational tone that answers questions directly. The idea of creating content around a specific keyword bucket will no longer exist. It's about creating content for searcher intent. Search engines can interpret context so that content that answers a question or contains information about a topic will win.
Refresh your SEO with these current trends and have your content rank better. Don’t forget trends will always change so keep up to date and be ahead of the curve. Don't hesitate to contact us for assistance.