There's nothing more exciting than getting ready to unveil your brand new, shiny website to the public. Most likely it's a project you've been working on for months and months, and now all that hard slog is coming to an end, you're ready to set your website free. But before you pass 'go', here are a few things worth considering before that important go-live date:
Content is king
So, your new website looks fantastic - you've looked at making it more reactive, it's much easier to get around, and it's a lot more user-friendly than before. But, chances are, if you're going through a full rebrand or relaunch, you'll be losing a lot of great content that's been gaining Google rankings on your old website for years.
You might not want to swamp your customers with too much information or walls of text, but consider some informed articles, exciting blog posts or other forms of content to help keep your Google rankings up there. After all, you want new customers to be able to find the site you're proud of.
Consistency is key
Your new web design may look amazing, but what about the rest of your online presence? Your launch day plan should include updates and promotional posting for anything from Facebook to Twitter. If your logo has changed, make sure your social media is up to date. If your brand statement is altered, ensure your business' LinkedIn profile is updated.
These days, everything is digitally connected, and sending an inconsistent brand message can not only be confusing, but can also cause you to lose new customers. The professional way forward is to consider your total online presence.
Strategise to advertise
One of the most important things to realise with new websites is that you're likely to see a dip in views and visits due to the complete overhaul that Google Bots have to do to get you back in their rankings. This can be both startling and worrying to those not in the know, but don't worry - things will even out soon. In the meantime, put an advertising plan in place to make up for those lost clicks.
Now you know all there is to know about launching an upgraded website, are you ready to begin. Contact us today to discover how we can make your site shiny and new.